Monthly Archives: June 2009

Hotel Rates Continuing To Fall In 2010

PKF Hospitality Research today published a report forecasting that rates will continue to fall until the end of 2010, but that the U.S. lodging industry declines would begin to decelerate in the third quarter of this year.

PKF expects rates to drop 10.2 percent for 2009 and by another 3.3 percent in 2010. The biggest discounting will happen this summer, when travel buyers traditionally negotiate the rates in their programs for the following year, said Mark Woodworth, president of PKF Hospitality Research.

Woodworth said in the report that 2009 would go down as the weakest year ever recorded for the U.S. lodging industry, and hoteliers should not expect to see a rebound in 2010. The decline escalations in revenue per available room, however, are nearing an end, he said.

“If you are wondering when we’ll start to see actual growth in room rates and revenues, then you’ll have to wait until 2011,” Woodward said in a statement. “However, if you want to know when the operating environment is going to get a little less painful, that’s happening right now.”

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Omni Offers 77 Hours of Meeting Incentives

Starting July 7th at 7 a.m. for 77 hours, meeting planners booking a meeting at any Omni Hotels property are eligible to receive reduced group rates and complimentary perks. The brand’s exclusive “77 Hour Meetings Sale” is yet another innovative example of how Omni Hotels is recognizing the need for flexibility and value in the meetings market. Over the last several months, Omni Hotels has launched ZERO Attrition, RapidResponse, ReSELL and updated its Select Rewards meeting planner rewards programs to address the ever changing needs of meeting planners.

Groups booking during the 77 hour sale will receive special tiered room rates at Omni Hotels ranging from $107 to $167 per night based on the hotel. Omni Hotels is offering the following Super Seven incentives:

  1. Discounted, limited time only group rates
  2. One complimentary room for every twenty seven (27) paid, occupied rooms
  3. 7% off of banquet food & beverage, not including alcohol
  4. 7% off of audio/visual
  5. Complimentary meeting room rental
  6. A 7% discount on your choice of the Rooms or the Banquet Food & Beverage Master Account (alcohol not included) to be applied to your next meeting booked at any Omni Hotel by December 31, 2009 to occur between January 1, 2010 and March 31, 2010
  7. Take Advantage of Omni’s Select Rewards program and earn up to 25,000 American Express membership points or 25,000 airline miles; enjoy a golf, spa of weekend getaway; make a charitable donation; or even receive a complimentary membership or registration to MPI, ASAE, PCMA, RCMA or NBTA

This offer is subject to availablity, cannot be combined with other special offers and applies to new leads after July 6, 2009. Any leads received during the 77 hour window must be contracted by July 17, 2009. This is available from July 7, 2009 at 7 am local time through July 10, 2009 at 11 am local time. For more information, please visit omnihotels.com or by calling 1-800-THE-OMNI

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Meeting Planner Poll

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Hotel Brands Moving Toward Lifestyle Hotels

Despite a global economic downturn, hotel brands see value in so-called lifestyle hotels and are developing new brands and making acquisitions, according to a panel of hotel executives at the 31st Annual New York University International Hospitality Industry Investment Conference.

Starwood Capital is developing two new lifestyle brands: Baccarat, an upscale hotel born out of the French crystal company, and One, whose hallmark will be environmental sustainability. Marriott International is developing its Edition brand of boutique properties with segment pioneer Ian Schrager, as well as repositioning its Renaissance brand. The hotelier is also taking advantage of conversion opportunities as independent hotels seek the sales, marketing and purchasing power of a large chain.

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LinkedIn IMEP Network New Member Update

Kim Reynolds, CMM, CMP – Principal at Strategic Meetings and Event Solutions, Inc.

Joe Gaca, President DMI Hotels

Valerie Todd, Group Sales Manager at Crowne Plaza Hampton Marina

Lydia Martinez, Independent Event Services and Marketing Specialist

Stephanie Griffith, Sales Development Manager at the San Diego CVB

Amy Munn, Sales Development Manager at the San Diego CVB

Divya Khanna, Founder & President, Vital Planner

Luke Valdez, Director of Operations at Corporate Event Services, Inc.

Mike McCurry, Strategic Account Manager at Experient

Sheri Scharff, Principle at Meeting Pro Services

Teri Robinson, Principle at AnyEvent -Event Planning Service

Catherine A. Council, Principle at CA Council Meetings and Events

To apply for memebership, visit The Meeting and Event Professional’s Network at LinkedIn.

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Sheraton Hotels & Four Points By Sheraton To Go Smoke Free

We are surprised that smoking in hotels has taken a back seat for so many years over the push to go green but Sheraton Hotels & Resorts and Four Points by Sheraton Hotel brands has announced today that they will ban smoking at more than 300 hotels and resorts throughout the United States, Caribbean and Canada.

The new policy follows one implemented at Westin Hotels & Resorts, which became smoke-free in 2006. Westin and Sheraton are both owned by Starwood Hotels & Resorts.

Some 8,000 rooms at the hotels will be cleaned, including treatments for air conditioning, walls, rugs, upholstery and hard surfaces.

Smoking will also be banned in public areas in the hotels, but there will be a designated outdoor area at each property for guests who smoke.

Both hotel brands expect to be completely smoke-free in the United States and Canada by Dec. 31.

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Gratitude Is A Powerful Emotion To Inspire

In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will be different: they will be what Hyatt Hotels’ C.E.O., Mark Hoplamazian, has called “random acts of generosity,” like unexpectedly picking up the tab for your hotel-bar drinks or hotel-spa massage. “Random” seems slightly off as a description, in that Hoplamazian announced this pending outburst of hospitality, and the months of consumer research that preceded it, in a guest post on a USA Today business-travel blog. But the idea is that the unexpected nature of the gifts will leave the customer not just pleased but also grateful. Gratitude is a powerful, and potentially quite profitable, emotion to inspire.

Get the full details from The New York Times

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