Going Viral Is Good For Business

The goal of any business owner interested in creating a successful viral marketing campaigns is to identify individuals or outlets with high Social Networking Potential (read “How Ford Got Social Marketing Right“) and create viral messages that appeal to this segment of the population. Notable examples of viral marketing are “Ponzi schemes”, “Pyramid schemes” and multi-levelContinue reading “Going Viral Is Good For Business”

Are Your Customers Asking For A Divorce Or Are They ‘Feeling The Love’

According to a new study released by CMO Council entitled “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren’t feeling the love.  In fact, they are thinkingContinue reading “Are Your Customers Asking For A Divorce Or Are They ‘Feeling The Love’”

Do Hotel Guests Care About ‘Pricing Practices’ Or A Good Deal?

A new Center for Hospitality Research (CHR) study released by Cornell University’s School of Hotel Administration found that hotel guests are more likely to think a rate setting practice is fair when they know how the rules work. The hotel revenue management study involved showing one of eight distinct scenarios to 815 U.S. respondents, andContinue reading “Do Hotel Guests Care About ‘Pricing Practices’ Or A Good Deal?”